Doozy - E-liquid

E-liquid (also called vape juice) is the liquid used in vape devices to produce vapour. When heated by the device’s coil, the liquid turns into a smooth, flavoured vapour that’s inhaled. Most e-liquids contain a mix of propylene glycol (PG), vegetable glycerine (VG), flavourings, and nicotine (optional).

-Nicotine salt (nic salt) e-liquids provide a smoother throat hit and faster nicotine absorption, making them ideal for beginners or those switching from smoking.

-Freebase nicotine e-liquids, on the other hand, deliver a stronger throat hit and are popular with experienced vapers who enjoy more control over vapour production and flavour intensity.

The right VG/PG ratio depends on your device and vaping style:

-50/50 e-liquids work best with smaller pod or pen devices and provide a balance of flavour and throat hit.

-High VG (70/30 or higher) e-liquids are thicker and better suited for sub-ohm kits, producing bigger clouds and a smoother inhale.

Always check your device’s coil rating before choosing a ratio to ensure the best performance.

If you’re switching from smoking, match your nicotine strength to your habit:

-20mg (2%) – Heavy smokers (20+ cigarettes/day)

-10mg (1%) – Light to moderate smokers

-0mg (nicotine-free) – For flavour enjoyment only

Remember, nic salt e-liquids feel smoother even at higher strengths, so you can vape comfortably without harshness.

Store your e-liquids in a cool, dark place away from direct sunlight, heat, or open air to preserve flavour and nicotine quality. Most bottles have a shelf life of around 1–2 years, which is usually printed on the packaging. Always keep them sealed tightly and out of reach of children and pets.